VIP · Moonshine Media Group

VIP Road Show · Columbus · Philadelphia

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Eleven customers sat down with us in Columbus and Philadelphia. We transcribed every interview and pulled the lines that could carry a video. Two things we need from you: confirm who each person is, and check the sound bites you want in play.

Speakers 11Sound bites 91Timecodes reference the camera clip

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Each speaker has a frame from their interview and what we know about them. Fix anything that is wrong, then tick Looks right.
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These pulls are from the transcripts. We have not graded on-camera delivery yet, so a line that reads well may shift once we review the footage. There are no themes or video titles baked in here on purpose. Once we see what you gravitate to, we will propose the cut.

Sandy Bucko·Ron Smith·Kevin Sullivan·Joe Gass·Jerry Weeks·Michael Holden·Ziad El-Jamal·Pat Kelly·Katie Mader·Robert Bluemel·Travis Brown

Columbus · Ohio Road Show

Five customers

Speaker 01 · Columbus · clip P1051877

Sandy Bucko

Software Project Manager · Kloss Distributing

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Sound bites · 9Check the lines you want in play

0:38Intro “My name is Sandy Bucko. I work for Kloss Distributing Company out of Chicago area, Illinois.” Clean on-camera introduction naming the speaker and her distributorship, useful as an opener. 1:18Origin/legacyeoStar “We have been an eoStar customer since 2007, so for 20 years almost.” Short factual line establishing nearly two decades of history with eoStar before adopting the newer VIP products. 1:29Product in useOrderStream, CCM, Karma “We recently started using the VIP products, and we've gone crazy with the VIP products. We use OrderStream, we use the CCM, we use Karma, SRS.” Enthusiastic line naming the specific VIP products the team quickly adopted. 2:07Product in useOrderStream “Like OrderStream has been amazing with our purchasing department and the forecasting that comes along with it.” Direct praise for OrderStream's impact on purchasing and forecasting. 2:15Product in useKarma “The Karma has helped our sales team, tracking goals. We use it for our sign room, so our salesmen can send in sign requests, and we track it on the back end that way.” Concrete example of Karma used for sales goal tracking and managing sign requests. 2:51Without VIP “Very manual. Without these tools, our day-to-day process would be very manual.” Punchy, direct answer to the without-VIP question emphasizing how manual life would be. 3:18Partnership “Working with the VIP team has been amazing, very helpful in implementations, very helpful in helping.” Warm, simple praise for the VIP team's support during implementation. 3:30Partnership “They have a great site that you can go to to answer your questions before you have to call in to support. So they have a huge database to help you with your processes and help you answer questions.” Highlights VIP's self-service knowledge base as part of the support experience. 3:59AI & future “Looking forward, I'm very excited about the AI and what it can do for, hopefully, our company. I can't wait to see what they end up with and how quickly they're ending up with it.” Genuine excitement and anticipation for VIP's upcoming AI capabilities.

Speaker 02 · Columbus · clip P1051901

Ron Smith

Chief Information Officer · House of Schwan

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Sound bites · 10Check the lines you want in play

0:14Intro “I'm Ron Smith. I work for the House of Schwan out of Wichita, Kansas.” Clean intro naming the speaker and his distributorship. 0:22Origin/legacy “We've been in business a little over 60 years. I've been with the company for 35 years, and we switched over to VIP October 11, 2011 from WCS, the beverage company that they had acquired at that time.” Deep company history plus the exact switch date to VIP, a strong credibility marker. 0:38Product in useVIP delivery, Karma, iDig, CCM “We use pretty much everything VIP. Our sales, our route accounting system, of course, is VIP, delivery. We use Karma, iDig. We are looking at the CCM, and that's why we're here, to look at the other offerings VIP has, because it's always innovative and pretty interesting.” Rundown of which VIP products the distributor already runs and interest in exploring more. 2:39Runs the business “We use a lot of the VIP tools for our day-to-day operations. In fact, we couldn't run without VIP. Everything from the delivery, the merchandising, the sales as a key component, and how it meshes with Anheuser-Busch M360 is very important.” Direct, unambiguous statement that the business could not run without VIP. 3:41Without VIP “If we didn't have VIP solutions, we'd be back to the stone ages like when I started. Being able to, you know, not just create orders and the vast number of suppliers that we have in products, which is probably 30 times more products than we had when I started.” Vivid stone-ages image paired with concrete scale, thirty times more products than when he started. 4:25Runs the business “The complete integration of VIP is, it's taken us from having all these separate pieces from back in the day and a calculator and a pencil to, now you have everything while you're out in the market, so your salesman can really sell.” Strong before-and-after contrast, from calculator and pencil to full field access. 5:14Partnership “I've really liked working with the VIP team since our implementation and coming over from the system we were on before in 2011, being able to come to them with needs and our specialized market. Working with them has been great having that one-on-one support where you don't get that with a lot of different companies nowadays.” Personal endorsement of VIP's one-on-one support, contrasted with other companies. 6:02AI & future “We have been really looking forward to AI. The idea of having AI learn about our business and help us with our business moving forward has been a key focus for us, and we're really excited to be a part of the whole council and to be part of this meeting today.” Speaks to excitement about AI learning the business and being part of VIP's advisory council. 6:38AI & future “We're also really excited that they're working with QuantumBlack. We had heard about this company and how they built their modules and how they've really been a leader in the industry. We're very excited that VIP is teaming with QuantumBlack and how they're looking at being very forward thinking with AI.” Names VIP's AI partner QuantumBlack directly, a distinctive detail for a highlight reel. 7:06Partnership “The main thing I'd like to share about VIP is, it seems like they still have the idea of loyalty and building relationships and becoming partners with wholesalers.” Sums up VIP as a true partner focused on loyalty, a strong closing partnership line.

Speaker 03 · Columbus · clip P1051907

Kevin Sullivan

President · Alliance Beverage Distributing

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Sound bites · 9Check the lines you want in play

0:13Intro “My name is Kevin Sullivan. I'm with Alliance Beverage. We're a distributor of beer, wine, and non-alcoholic beverages in Grand Rapids, Michigan.” Clean intro naming the speaker, company, and territory. 0:34Origin/legacyeoStar “Alliance was two companies that were put together. The two legacy companies were both the third and fifth companies that went on eoStar.” Distinctive historical detail, Alliance's two predecessor companies were among the very first on eoStar. 0:47Runs the business “It kind of does everything for us in the fact of it's our invoicing, it's our inventory. We can't run our business without it.” Direct statement that the business cannot run without the software. 1:01Runs the business “It's our scoreboard that, you know, when we look from a sales standpoint, it runs every aspect of our company. It's evolved over the years, but yeah, it's, it's the most important software that we deal with.” Calls it the most important software the company deals with, running every aspect of it. 1:22Without VIP “Without the software, we would be, you know, pen and paper, we couldn't function with the portfolio that we have.” Clear pen-and-paper answer to the without-VIP question. 2:18Partnership “We had a very close relationship with those individuals that helped us, as our business changed over the years, we were able to kind of get them to change with us.” Speaks to a close, adaptive relationship with the eoStar/VIP team over time. 2:42Partnership “The team at VIP has worked with us hand in hand on how to make that stuff happen, how to customize things that we need, and at times we have to morph our processes so that it fits the software as well.” Describes a hand-in-hand, customized relationship with the VIP team; has some verbal stumbles worth trimming further in the edit. 4:21AI & future “Things that would take a lot of time right now and resources that frankly, we just don't have, it can get that done a little bit quicker. Maybe crystallize the actionable items sooner than we would, than we would be able to under the, under old way of doing it.” From the AI retake, speaks to AI compiling data and surfacing action items faster than today's process. 4:40AI & future “And then all of a sudden we can make some decisions that are either going to positively impact our customers, impact our salespeople, give them more time, which is what everybody wants.” Closing AI thought tying decisions to customer, salesperson, and time benefits.

Speaker 04 · Columbus · clip P1051908

Joe Gass

IT Manager · Alliance Beverage Distributing

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Sound bites · 9Check the lines you want in play

0:12Intro “My name is Joe Gass with Alliance Beverage out of Grand Rapids, Michigan. We service the western half of the state of Michigan. Been with Alliance about 14 years. And we are a full distributor of beer, wine, non-alcoholic products.” Clean on-camera intro pulled from a block that also contains crew chatter and the interviewer's question at start and end. 0:33Origin/legacyeoStar “We started with eoStar September of 2005. So I just had a nice long anniversary with them.” Marks a long, twenty-plus-year relationship with eoStar. 0:33Runs the businesseoStar “eoStar for us is really the lifeblood, the heartbeat of our company as far as software goes. It does everything soup to nuts for us. Everything from receiving all the way through inventory, sales, all that kind of stuff right out the door.” Vivid lifeblood and heartbeat language plus soup-to-nuts coverage, a standout runs-the-business line. Same timecode block as the origin/legacy bite above, quoted from later in that block. 1:16Product in useeoStar, WMS, VoicePick, EoTouch “We have a number of different products for the different departments within our organization that are utilizing the eoStar pieces, right? We have the WMS out in the warehouse working on tablets. We have VoicePick. We have our sales people out in the field using eoTouch. We have the drivers using eoTouch as well on the delivery side of things. So it really touches all different aspects of the company.” Names the specific modules in use across warehouse, sales, and delivery. 1:42Without VIPeoStar “A day without eoStar would be a day of chaos. I don't know what we would do because we would be back in the stone ages with writing things on paper and it would be all over the place.” Vivid day-of-chaos, stone-ages answer to the without-VIP question. 2:52Partnership “We've had a couple of customer success managers over the years. They have all been very helpful and very knowledgeable, and they always manage to shoot us straight.” Praises VIP's customer success managers for honesty and knowledge. 3:16Partnership “The other thing I'd say is that the team members do a really good job at understanding any gaps that the software might have and taking that to the development side of things to have the conversation to see if it could be added in.” Highlights VIP's responsiveness to feedback by routing gaps to product development. 3:47AI & futureeoStar “The biggest things about the AI side that I'm most excited about when it comes to eoStar and VIP are number one is predictive ordering.” Retake answer (interviewee was explicitly asked to mention AI); names predictive ordering as the top AI priority. 4:19AI & futureConnect “The second thing is the second thing that I'm excited about with AI that VIP has shared with us today is really the next level that Connect brings to the E-commerce marketplace. We see a great potential there to have those conversations with customers, to give them the opportunity to put in their own orders, and then tying that in with predictive ordering again into Connect is going to make for a really good experience for them.” Names Connect e-commerce plus AI-driven predictive ordering as the second big excitement, from the AI retake.

Speaker 05 · Columbus · clip P1051909

Jerry Weeks

Director of Operations · Columbus Distributing

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Sound bites · 10Check the lines you want in play

0:21Intro “My name is Jerry Weeks. I'm the Director of Operations at Columbus Distributing.” Clean intro naming the speaker, title, and company. 0:47Origin/legacy “We've been a VIP customer for a long time as a whole of our company. Me, myself, I've been with this company since 2020, so we've used it the whole time.” Establishes long company history with VIP and his own tenure since 2020. 1:08Product in useBizStride, OrderStream “Right now, we use VIP across all platforms, sales, and on the operations side, we use the warehouse systems, we use the inventory receiving systems, and we're also integrating into BizStride and OrderStream.” Lists the specific VIP platforms in daily use across sales and operations. 1:56Runs the business “Right now, everything VIP offers is so ingrained in what we do and the processes. It's honestly just a smooth setup for myself and my team.” Describes VIP as deeply ingrained in daily operations, a smooth setup for the whole team. 2:13Without VIP “Man, I would say without these products, it would be a lot of pen and paper and chasing some things around the warehouse.” Direct, colorful pen-and-paper answer to the without-VIP question. 2:50Product in use “The VIP solutions have helped us maintain an extremely efficient accuracy on our inventory level. With the routing side, it's easy to use the maps, go through the stops, routes.” Ties VIP to concrete inventory-accuracy and routing benefits. 3:17Partnership “The VIP team is awesome. It's kind of like a family.” Short, warm, quotable praise for the VIP team. 3:31Partnership “Just some people that you can work with and get your stuff done. And then also when you're done, you can go crack a beer and unwind and have some fun after.” Fun, personal line about the working relationship with VIP staff, good for a lighter cutdown. 4:22AI & futureiDig “With AI, I'm most excited, honestly, to use it in iDig. I'm not a big fan of going in, creating reports, resaving reports.” Retake AI answer (he was stopped and asked to say AI explicitly) naming iDig as where he's most excited to apply it. 4:41AI & future “Any time that I can use AI to ask a question, or help simplify something, or give me a quick summary, or maybe look for little opportunities and pockets to make something more efficient and better, it's my job as a director to find. So I'm happy, honestly, to treat AI just like another supervisor on my team.” Memorable closing line treating AI like another supervisor on the team.

Philadelphia · Road Show

Six customers

Speaker 06 · Philadelphia · clip C006C020

Michael Holden

IT Manager · Kramer Beverage

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Sound bites · 8Check the lines you want in play

0:07Origin/legacy “I work for Kramer Beverage Company. We were founded in 1924, so we're a little over 100 years old, family-owned business.” Strong scene setting line establishing the company's century long family owned legacy. 0:48Origin/legacyVIP “And I was on, you know, I managed VIP there for almost 20 years. So, you know, I'm about 27, 28 years in the business now.” Establishes the speaker's deep tenure with VIP across two companies, a good credibility builder. 1:10Product in useVIP Sales, BizStride “We use VIP sales. We use BizStride. So we're using BizStride for the routing. We track our sales reps through BizStride.” Clean rundown of core products in daily use, good for a products montage. 1:47Product in useConnect “But we really are excited about Connect and, you know, hoping that we fully roll that out this year.” Forward looking excitement about rolling out Connect this year 2:04Without VIP “Well, I don't think I'd have a job. So my day would be very easy. I'd get up and do nothing.” Punchy, funny, complete answer to the without VIP question, very usable as a cold open or button. 2:36AI & future “I don't want to sound like, you know, I want to get rid of heads or drop headcount, but headcount is expensive. So if I can put in solutions that get jobs done with fewer, you know, people, then that's a win, okay?” Candid ROI case for automation, though the headcount framing may need careful context before use externally. 3:28AI & futureGenesis “The Genesis product, very excited about agentic. You know, again, there's some tasks that can be taken over that might let us repurpose the employee to do some other things that maybe we didn't do before or can do a little bit more efficiently and have the mundane tasks being done by the systems.” Direct excitement about Genesis and agentic AI, framed as freeing employees for higher value work. 3:53Partnership “I love VIP. I always have. So between Carly, everybody I deal with, you know, I love them. And the support people, I get along with all of those.” Warm, simple declaration of loyalty to VIP and its people, easy testimonial line.

Speaker 07 · Philadelphia · clip C006C021

Ziad El-Jamal

Chief Information Officer · Manhattan Beer Distributors

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Sound bites · 9Check the lines you want in play

0:27Runs the business “Our company is a very large company. We have six distribution centers, or six warehouses. We have approximately about 1,700 employees.” Establishes the scale of the operation with concrete warehouse and headcount numbers. 0:43Origin/legacyeoStar “We have been using the software for the last 13, 14 years. We acquired eoStar back in 2010. And since then, it has been a game changer for us.” Clean game changer soundbite about the long standing Eostar relationship. 1:48Runs the businessVoicePick “We use it in all our six warehouses. We have approximately 200 employees on VoicePick.” Concrete scale numbers for VoicePick adoption across all six warehouses. 2:39Runs the businessVoicePick “We pick on a nightly basis, approximately in the six warehouses, approximately a little bit over around 200,000 cases a night. That is on an average night. During the busy season, we could exceed that number to 225,000 cases per night.” The single strongest scale statistic in the whole shoot, 200,000 plus cases a night. 3:26Product in useEO Touch “Our sales reps, men and women, they are out on the field utilizing eoTouch. Orders comes into the system. They are able to view history of the customers. They are able to view year-to-date sales of any product per customer.” Clear day in the life description of reps using EO Touch in the field. 4:08Without VIPeoStar “I can't imagine not having VIP or eoStar. It would be going back to the 1960s, 70s, paper and pencils, you know.” Vivid, quotable answer to the without VIP question, strong candidate for a highlight reel. 4:54AI & future “The introduction of AI, of course. I believe that the future will be AI-agentic. And I think in rewriting the route accounting completely, it is a step in the right direction.” Direct, confident statement that the future is agentic AI, a strong AI section anchor. 5:09AI & futureiDig, BizStride “Having agentic AIs to talk to other agentic AI and embedding it into all these modules, you know. Whether it's embedding it in iDig or embedding it in BizStride.” Specific vision of agentic AI embedded across iDig and BizStride, whisper wrote the latter as Ms. Stride. 5:30PartnershipeoStar “Well, my experience with the VIP team, both eoStar and VIP, you know, throughout the years has been great. You know, they listen, you know, to our requests, you know. They, the support is great, you know.” Solid, if filler heavy, endorsement of the VIP and EO Star support relationship.

Speaker 08 · Philadelphia · clip C006C022

Pat Kelly

Chief Information Officer · Try-It Distributing / Saratoga Eagle

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Name read from the badge on camera. Title stated on camera. Badge says Try-It Beverage, shirt says Saratoga Eagle. Please confirm which company to credit.

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Sound bites · 8Check the lines you want in play

0:17Origin/legacy “I work for Try-It Beverage. We're consolidating three companies, Balkan Beverage, Saratoga Eagle, and Try-It Distributing.” Establishes the unique three company consolidation story for Triad Beverage. 0:41Runs the business “So as far as size, we're over 15 million cases. We have seven different location warehouses, including cross-stocks. We're probably doing 130 delivery routes a day.” Strong scale numbers covering case volume, warehouse count, and daily routes. 1:18Origin/legacy “So we've been with VIP for 33 years, or even longer than that. I've been there 33. They were there probably 10 years earlier than that.” Establishes an exceptionally long 33 plus year VIP relationship. 2:03Product in useiDig “So it's kind of like the lifeline there as far as iDig is a vital tool. Every day, that's everyone's first choice. When they wake up in the morning, go to iDig, see where the sales are.” Vivid everyday habit description of iDig as the first thing the team checks each morning. 2:28Without VIP “I guess a big thing, we'd be running blank. You know what I mean? We just wouldn't know. We'd go back to the old school cards and, you know, just using the telephone, trying to get things done. Very inefficient.” Complete, colorful answer to the without VIP question, cards and phones versus the software. 2:51AI & future “I would say I'm very excited about the AI roadmap. First blush, I was skeptical and also concerned about the timeline, what they're going to try to accomplish. BK laid out a real good timeline. Not too aggressive, but I think things are coming, and we're looking forward to the beginning of next year to be adopting everything.” Honest skeptic to believer arc on the AI roadmap ending on excitement, a very credible testimonial shape. 3:22Partnership “Like I said, we used to be a beta site, early adopter, so we're fairly close. I'm out of the Saratoga office, so I'm only two hours away, so I spent a lot of time. We've actually trained a lot of the people.” Establishes the company as a close beta site partner that helps train VIP staff. 3:41Partnership “As a matter of fact, half the speakers here have come through our warehouse, and, you know, they've had some of their on-the-job training at our place. So it's always been a collaborated effort, and it's been good things.” Memorable detail that half the day's speakers trained at this customer's warehouse, a strong partnership proof point.

Speaker 09 · Philadelphia · clip C006C023

Katie Mader

Purchasing Manager · O&W, Inc.

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Sound bites · 7Check the lines you want in play

1:00Origin/legacy “I work for O&W, and we're a Molson Coors beer distributor in southeast Michigan.” Simple identification line for a Molson Coors distributor in Michigan. 1:31Origin/legacy “O&W has been a customer of VIP since the 80s, I believe. It's all I've ever known. I've been there for 23 years, and from what I can tell, it's somewhere in the mid-80s that we became a VIP customer.” Strong decades long tenure story, VIP as all the speaker has ever known professionally. 1:51Product in useVIP Beverage, BizStride, CCM “We use Beverage, BizStride, Retail Price Communication, CCM we recently began using, as well as 99 bottles we just implemented about a month ago.” Rundown of the product stack including two recent additions, though 99 Bottles is an unclear product name worth verifying. 2:12Partnership “The experience has been mostly positive. It helps them do their job every day. And any hiccups that we do come along, VIP is always very quick to find a solution for us.” Balanced, credible praise of VIP support responsiveness. 2:29Without VIP “I couldn't imagine it. VIP is all I've ever known is what I'm in throughout my entire day.” Short, strong without VIP answer emphasizing how central the software is to the workday. 2:46AI & futureGenesis “I'm very excited about the new platform, the Genesis platform that they're going to be migrating to, and the AI features.” Clean, direct excitement about the Genesis platform and AI features. 3:01Partnership “They become your friends as you work with them. And, you know, very casual, but down to business as well. So they really care for the product that they put out there and getting you where you want to be.” Warm personal endorsement of the VIP team as friends who care about the product.

Speaker 10 · Philadelphia · clip C006C024

Robert Bluemel

IT Application Manager · Admiral Beverage Corporation

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Sound bites · 6Check the lines you want in play

1:23Origin/legacy “So Admiral Beverage has been around since, well, a long time. 1945 is when they first started, and so they're in 10 different states at this point. We distribute for Pepsi and beer through most of those states.” Establishes a long company history since 1945 and a 10-state, multi-brand footprint. 2:32Runs the business “It helps us with, obviously, our efficiencies with sales, with distribution. Every aspect of the business, from inception to getting it out to the retailer, it helps us to be better, service our customers much better with the software that provides us that efficiency.” Strong end to end runs-the-business statement, from inception to retailer delivery. 2:58Without VIP “It would be very difficult, to be perfectly honest. That would be very challenging as far as that customer service to our customers. That would make our days very long.” Solid without VIP answer, though one clause reads a bit garbled in the transcript and may need trimming in the edit. 3:38AI & future “So, I'm very excited about the AI aspect of it, the ability to become much more effective in our service to that customer.” Concise excitement about AI improving customer service effectiveness. 3:54Partnership “So, my experience working, I think of when I first started the implementation with VIP, worked with Mark Chaquette for a very long time. As we soft-rolled out every location.” Personal implementation story naming a longtime VIP contact, good relationship color. 4:10Partnership “And so, from Mark up to current day, everybody's been very professional, very considerate, very kind. They listen very well to our needs. And it's a collaborative situation. Managing our business, but also understanding that we're working together for improvement for customers.” Strong, complete partnership statement about professionalism and collaboration over the years.

Speaker 11 · Philadelphia · clip C006C030

Travis Brown

Director of Operations · N.K.S. Distributors

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Sound bites · 6Check the lines you want in play

0:00Origin/legacy “N.K.S. Distributors. I've been there for six years. I'm the Director of Operations. So anything from receiving to delivering. I have been a VIP customer for over 20 years. Went from one company to another and both use VIP.” Solid identification line, over 20 years as a VIP customer across two companies, though the company name is stated two slightly different ways. 0:41Product in useEasyOps, EasyPick, Mobility 360, VIP Sales, Karma, iDig “On the operations side, we're using just about as much as we can. Full LBI, EasyOps, EasyPick. Towards the sales, we are using, we are an Anheuser-Busch house. So we have Mobility 360, but we have VIP sales and Karma on top of it with iDig.” Full suite product rundown, though Full LBI is an unclear term that should be verified before use. 2:43AI & future “I remember the days when we printed off the instruction books and there were multiple books, multiple folders. and so now we get to see, hey, here's some of the things that just weren't possible before. And now we think that they actually are possible.” Good before and after contrast from paper manuals to new capabilities becoming possible. 3:32Origin/legacy “They were the first ones that I actually saw in person for VIP. I started VIP and there, it was a box with old AS400 in the office. And we had tapes every night, converting over to the cloud, had to actually drive the save tape up to there so that the implementer could come in and bring it.” Colorful legacy story of an old AS400 box and nightly backup tapes, strong then versus now material. 3:59Partnership “But it's nice to be able to see the same people here to see, Carly over the last years, see Kim and Derek for the last nearly 20 years.” Names long tenured VIP contacts, a nice personal partnership touch. 4:22Without VIP “Whenever things go wrong, cause eventually they do it's, you know, you have drivers break handhelds. So whenever they break handhelds, we're sitting there and we're doing things about paper. We're trying to backtrack and figure out what was supposed to be. And everything just takes a lot longer than it would otherwise.” Describes what happens when the tech fails, a real world stand in for the without VIP scenario, though phrasing is rough and may need trimming.

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Prepared by Moonshine Media Group for VIP ian.blei@moonshinemediagroup.com

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How this works

Five customers

Sandy Bucko

Ron Smith

Kevin Sullivan

Joe Gass

Jerry Weeks

Six customers

Michael Holden

Ziad El-Jamal

Pat Kelly

Katie Mader

Robert Bluemel

Travis Brown

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